BMW (Bayerische Motoren Werke) is a German auto manufacturing brand which produces luxury cars, bikes and bicycles. Established in 1916, the company wholly owns Rolls-Royce Motor Cars as its subsidiary. With its headquarters situated in Munich, Germany, the Bavarian brand is among the 'German Big 3' luxury automakers accompanied by Audi and Mercedes. The company's first automobile production was Dixi which was based on Austin 7. The current CEO of BMW is Mr. Norbert Reithofer who is a businessman and also works as the Chairman of the Board of Management. The company has been conferred with many reputable titles and in June 2012, BMW was labeled as the #1 most reputable company in the world by the renowned Forbes.com. In the same year, the brand was conferred with the title of 'world's most sustainable automotive company' for the eighth consecutive year by the Dow Jones Sustainability Indexes.BMW is known worldwide for its unfaltering dedication to customer services and the prime concern of the company is maximum customer satisfaction. BMW automobiles currently has 22 dedicated dealerships located in numerous regions of Malaysia. The BMW Group Malaysia reported a tremendous increase of 13.4% in 2014 as compared to the previous year and celebrated its successful 2014 financial year with BMW Dealer Awards Night. Mr. Alan Harris, the CEO of BMW Group Malaysia announced the unveiling of BMW 2 Series Active Tourer which will be available for sale in the Malaysian market this April 2015 onwards.